Mobile Online Payment Methods
More and more people are using their mobile devices to do everything,
including making payments. While the interest in mobile payment methods
is high, there still hasn’t been a great deal of people who have been
using their mobile devices instead of their credit cards. That should
change as more mobile payment methods come online.
The latest numbers indicate that just about 15% of mobile device owners
have used their mobile device to make online payments in the last three
months. The interesting part about the numbers is that in that same
survey, most of the users would be interested in using their mobile
device to make payments if they had a good option.
It could be that what is needed is for consumers to get some incentive
to use their mobile device instead of a credit card to make payments.
Part of that incentive could be loyalty programs, bonuses, coupons,
etc. One of the companies that have taken the lead is Starbucks as they
have an app that has proven to be very popular. It allows customers
to pay for coffee quickly and easily and rewards them for usage.
Some of the online payment providers who could be poised to take the
lead in terms of mobile payments are PayPal, Google Wallet, Loop and
a new one called the Merchant Customer Exchange. And not to be forgotten
are Apple and Amazon who have millions of customers.
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